![]() One of public television’s challenges in rolling out Passport is that, like the 195 nations at the Paris Climate Change Conference, stations of all sizes, shapes and mindsets must agree to work towards a common goal of marketing the service to their members and viewers. ![]() If public media fails in one area, it’s bad for everybody,” he said. “We know we can’t survive without smaller and midsize stations. Greenberg said WNET’s technology was essential in building Passport and he was glad to help. He described the service, which is only available to viewers who donate to their local PBS station, as “a contemporary version of the tote bag.” “Like any service, whether it’s Netflix or Apple, it’s a beginning.” Passport will attract new members “who want to live in a digital world and be rewarded digitally,” Greenberg said. “We’ve been dreaming about a member service for a contemporary audience,” said an ecstatic Daniel Greenberg, chief digital officer at New York City’s WNET, a station that piloted Passport and is in the launch group. 3.Īs the first group of PBS stations unveils Passport, visitors to PBS.org will discover a revamped website that’s more personalized, streamlined, simpler to search and station-centric. Passport, which was designed and developed with the wonky name MVOD, offers nearly 1,000 episodes of a variety of programs - including the entire Downton Abbey oeuvre, allowing fans to binge-watch in anticipation of the sixth and final season that premieres Jan. Executives also hope the new service will entice younger viewers to watch more public TV programs and become members. ![]() PBS and its member stations leaped into the age of on-demand viewing Tuesday, unveiling their new membership video-on-demand service, Passport.īy launching the members-only streaming service along with a redesigned PBS.org, PBS aims to deliver a one-two punch that will dazzle station donors with significant upgrades to their digital viewing experiences.
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